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Home: Sellers: Marketing Luxury Homes

Seller Information

Luxury properties have special features and amenities that distinguish them from "typical" homes; the effort it takes to sell such high-end properties is equally unique.

Selling a home of distinction is a very different proposition.  It requires special training and experience, an understanding of the seller's needs, a global approach to potential buyers and a significant investment of time.

The Hughes Shelton Team develops a one-of-a-kind sales campaign for each unique property.

As realtors working in the top luxury market the Hughes Shelton Team knows the protocol required, how to identify and highlight a home's construction and amenities and effectively communicate the integrity of the property.  But that's only the beginning of the process. It takes an extraordinary level of knowledge, resources and service to showcase a property, particularly in today's economic climate.

Once the partnership is established between our Team and the Seller, the sales wheels are set in motion with the rollout of a comprehensive, customized marketing plan designed to reach the greatest number of qualified prospective buyers.

Professional photography is arranged, customized property brochures and postcards are produced and distributed to prospective buyers and targeted market areas.

The home also receives exposure via Previews Exceptional Florida Properties magazine, a dedicated publication produced by Coldwell Banker Previews luxury homes division.

In addition, the property is featured in the Coldwell Banker Portfolio, a new regional magazine, mailed to every residence in the state of Florida assessed at $500,000 or more.

Further exposure is achieved via virtual or Web tours on multiple Web sites. Our featured web sites include: Coldwellbanker.com, Floridamoves.com, Fl.living.net, HughesShelton.com and Realtor.com, which collectively garner 10.5 million viewings per month.

The proverbial icing on the cake is advertising placed in publications such as DuPont Registry, Unique Homes, Tampa Bay Illustrated and Previews International. We also market to all Coldwell Banker Previews associates worldwide.

 

Hughes Shelton Team Advertisements

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Hughes-Shelton Team Luxury Home Listings are advertised on a variety of websites, including:

LuxuryHomes.com
ColdwellBankerPreviews.com



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